Social media advertising is significant, with 78% of shoppers in the Middle East using social media for purchase inspiration, compared to the global average of 37%. Internet advertising in the MENA digital advertising market is projected to increase by about $500 million to $3.6 billion in 2023. Consumer behavior is equally diverse in the digital advertising market: MENA audiences are spread across different social media platforms. The overall advertising expenditure in MENA digital advertising market is set to exceed $12 billion by 2024, up from $9.2 billion in 2021. This technological investment is mirrored in the e-commerce sector, which is experiencing rapid growth, further fueling digital ad spend in the digital advertising market.

Source: The North Africa Journal May 28, 2024 15:37 UTC